Working as a traditional graphic designer in the Fall of 1997, Bradford was contracted by Dean & DeLuca to build an e-commerce site to support sales for their nationally distributed catalog.
Bradford was then hired to create sites for Dean & DeLuca's St. Helena Wine Department and for a new corporate gifts program. Eventually accepting a full-time corporate position to help consolodate and expand their on-line presence with a newly created E-commerce Department. During the period of explosive growth and then infamous collapse of the internet world, Bradford's roles varied from Creative Director to Web Architect to Director of E-commerce. Where he first re-designed and then developed the final Webshere enterprise application that Dean & DeLuca would keep in production through the fall of 2007—ending a full decade of Bradford's e-commerce presence for Dean & DeLuca.
Having experience in the full life-cycle of corporate branding in the web space—Bradford resumed a freelance design business perfectly suited for creating web sites from concept to completion on a smaller scale. The companies most benefited by Bradford's skill set are looking for a single point of contact web consultant. Someone who understands their web site as well as their business goals and that all of their questions get answered by the person who understands their system the best.
Bradford has 20 years of traditional design experience with over 13 years of hands on web development.